BRU is a brand close to our hearts. Promoting localism and adding flavour to our lives.

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Bru is a Belgian sparkling water brand that naturally springs from the source. But how do you make that truly resonate with people? Well, by illustrating it in a surprising and instantly understandable way. In a new campaign by Happiness for Spadel, the Bru logo comes to life.

A thirsty deer drinks from a sparkling Ardennes water pond at the source of Bru. Now, a deer drinking water from a spring is nothing special in itself. What is special, however, is the water from Bru that naturally bubbles from its Belgian source. So, the story takes an unexpected twist, ensuring everyone will remember that Bru adds nothing to its water to make it sparkle. Absolutely nothing. The online video will be visible on YouTube four times a month this year.

Source : www.pub.be

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Studio Thinkntalk was responsible for the sound effects and voice recordings in both national languages (French and Flemish).

We used a very minimal approach to achieve a more comical effect.

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