Experiences

DENYS

Agency : Create

In the dynamic landscape of Belgium's construction industry, Denys stands out as one of Belgium's leading construction company and celebrated a century of excellence and innovation in the summer of 2023. To celebrate this unique milestone, CREATE created an immersive experience about their future vision.

The increasing population in cities all over the world is putting pressure on the urban landscape. Globally, urbanised regions face the important task of accommodating population growth while at the same time requiring more open space to improve living conditions in inner cities. If cities want to remain cultural, social, and economic centers, they will have to make use of the underground space. There is only one major problem: much of the available space is already taken up by above-ground structures, and the nuisance created by traditional construction methods becomes increasingly difficult to justify. To provide an answer, Denys developed the Dreamcutter/Cube system, a machine that will change inner-city building forever.

The Timetube, a groundbreaking 360 immersive environment transport participants into a futuristic world. As participants immerse themselves in this experiential journey, they gain insights into how the Dreamcutter system will transform the way cities are built. The Timetube not only celebrates Denys' centennial milestone but also serves as a testament to the company's commitment to pioneering advancements that will shape the future of urban development. Through this immersive experience, Denys showcases not just its storied past but its unwavering dedication to driving innovation and sustainability in the construction industry for the next century and beyond.

Thinkntalk was responsible for the music and the sound design for this experience.

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