Classical music reimagined : a sonic branding love story for Bank Van Breda
August 20, 2024
With the unveiling of its new concept, marketing agency BBDO skillfully intertwines the foundational principles that underpin Bank Van Breda's ethos: a bespoke approach and strategic financial optimization. This visionary initiative seamlessly harmonizes the essence of personalized service with the pursuit of financial excellence.
We undertook the meticulous task of reimagining the brand's iconic jingle. Leveraging our expertise in sound design and composition, we embarked on a creative journey, enlisting the members from the Belgian National Orchestra. Through this collaborative effort, the timeless melody was revitalized, infusing it with a renewed sense of elegance and sophistication, emblematic of Bank Van Breda's reputation.
Check out the behind the scenes footage of the recording process:
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Bank Van Breda
Brands
Sonic Branding
Designing an impactful sound logo is just as important as making a visual logo. It connects your brand on an entertaining level to your potential clients. A jingle can make your ad much longer because the melody carries beyond the length of the ad. It lives a life of its own and creates interaction with your audience. Your audience might hum or sing your tune and remember it for days. Our sonic brandings have been proven to work. Reaching global audiences and increasing brand awareness.
Voice-Over recording
Voice-overs are everywhere: in radio ads, documentaries, reality shows, corporate video’s etc… Adding a voice-over to your video will engage your audience and really help your content stand out. But how that voice-over sounds, matters. Voice-actors are people that are naturally gifted with a great voice, but without coaching and input from the creative team the result might not be what you were looking for.
