The target audience of investment bank Bank Van Breda consists of entrepreneurs and liberal professions. Their active contribution to our society remains invisible to many people. But Bank Van Breda sees it. And knows they deserve more. More advice, for example. More expertise. More financial insight. More attention. In short: More Bank Van Breda.

BBDO developed a launch campaign to introduce the new concept, including radio, social video, and OLV (online video). This also involved a refresh of the visual style, tone of voice and sonic branding of Bank Van Breda. More contemporary and sharper, but keeping warmth.

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Check out the sonic branding we made for their client and the behind the scenes.

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Source : https://www.pub.be

Pictures by Studio Mast

Sound Engineer : Levi Mercurio

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