Radio

The Power of Humour

Why?

 When a brand makes you laugh, it feels moreapproachable, relatable, and authentic.

How?

1.     Trust the actors. Actors are very skilledin making something funny out of a given situation. Don’t overthink your script,keep it simple and leave space for the actors to do their thing. They willsurprise you!

2.     Use sound effects. Correct use of soundeffects can add so much depth to your commercial! It can be used as an extra element,or even take the lead in your ad. 

3.     Think outside of the box. So much is possible with sound, we are glad to help you with a brainstorm session.

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Call to Action

Why?

Effective radio ads leave no room for ambiguity. They deliver a clear, concise message that compels listeners to act, whether that’s visiting a store, checking out a website, or remembering a brand.

How?

We have over 35+ years of experience and have a 6^th sense for radio ads that work and leave an imprint on the audience. The call to action is something that should be felt in the entire ad, not only at the end. This is obviously case specific. But here are a couple of things that help :

-       Mention the call to action in the beginning/middle and at the very end of your ad in 2 different ways.

-       Make sure the message is clear and cannot be understood in different ways.

Weak CTA: “Learn more about our product.”

 Strong CTA: “Visit our website today to see how our product can save you 50% on energy costs.”

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The second example specifies the action (“Visit our website”), provides a sense of immediacy (“today”), and highlights a benefit (“save 50% on energy costs”).

Start yourCTA with a strong verb that motivates the audience to act. Action words create urgency and momentum.

• Examples of action verbs:  Shop, Sign up, Discover, Download, Register, Call, Reserve, Claim.

Your copywriter can't follow the recording session? Don't worry, we will help you out.

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Example:

• Instead of: “Our free     guide is available now.”
• Try: “Download your free     guide now.”

 Emotional Resonance

Why?

At its best, a radio ad isn’t just heard—it’s felt. Whether through humor, nostalgia, or inspiration, a great ad taps into emotions that forge a bond between the listener and the brand.

How?

Create personas that your target audience can see themselves in—be it a busy parent, a young professional, or a sports enthusiast. Relatability makes the ad personal and engaging. We help you by coaching our talents to reach their full potential and create the right persona for your brand.

Don’t forget that a well written radio ad carries your brand a long way!

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